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The 4/20 GTM Engineering Roundup: Salesforce Headless Browser, Claude vs Clay, Octave 2x'd SDR Email-to-Meeting

thegtmengineer.substack.com

Published April 20, this roundup surfaces the practitioner signals that matter most right now: one operator ditched Clay's paid tier and is building natively inside Claude instead, another is running Claude Managed Agents to automate list building, CRM hygiene, and campaign reporting end-to-end, and Airbyte reportedly doubled SDR email-to-meeting book rate using Octave's GTM intelligence layer. The clearest pattern: the best GTM engineers are treating Claude as infrastructure, not a copilot — and the stack is consolidating fast around it.

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The 4/20 GTM Engineering Roundup: Salesforce Headless Browser, Claude vs Clay, Octave 2x'd SDR Email-to-Meeting · News