Claude Code GTM Engineering Playbook: 8-Section Notion Doc by Alfie Carter
x.comAlfie Carter (@AlfieJCarter) shared a comprehensive Claude Code GTM Engineering Playbook condensed into a single Notion document covering 8 sections with no filler. It covers everything from initial setup (Pro plan, terminal install, VS Code) and project brain files, to building GTM skill files for lead scraping, email labeling, proposal generation, outbound sequences, and client onboarding. The playbook also addresses MCP installs, sub-agents, agent teams, and how to cut token usage by 50–100x by converting MCPs into reusable skills.
For GTM professionals and sales practitioners, this playbook demystifies how to use Claude Code as a hands-on engineering tool rather than a simple chat assistant. It provides practical workflows for automating high-frequency GTM tasks like outbound sequencing, lead enrichment, and proposal generation — tasks that directly impact pipeline and revenue. The token-cost and MCP optimisation guidance is especially relevant for teams looking to scale AI-assisted GTM motions without runaway usage costs.