53% of GTM Teams See Zero AI Impact — Here's What the Other 24% Are Actually Running

Backed by interviews with 30 top GTM leaders, this report exposes the real gap: it's not access to AI tools, it's 'willingness to try things, tolerance for imperfection, and focus on practical use cases over abstract strategy.' The teams winning are running human-in-the-loop systems — AI handles prospecting, research, and sequencing across ABM, outbound, and inbound-to-outbound funnels, then hands off to humans at conversion points. This is the clearest framework I've seen for where to actually plug AI into your motion right now.